This is ERA American Real Estate

We collaborate, give back, have fun, and serve our communities.

What our agents say about partnering with ERA American Real Estate


Why ERA American?

We continue to invest in our agents and our communities.

Founded in 1981, ERA American Real Estate has become one of the most influential companies in Northwest Florida real estate. We continue to invest in our agents growth and development by providing a large support team to help agents advance their careers and grow their businesses. See what our agents have to say about partnering with ERA American Real Estate.

Company Culture

Live Your American Dream with ERA American Real Estate

At ERA American Real Estate everyone is welcome. We work together to help each other and our customers Live Their American Dream. We recognize that there are lots of options out there, and that is why we are really proud of creating a company culture with a proven track record for retaining talent.

Photo Jul 19 2023, 2 59 02 PM


Regularly scheduled peer to peer mastermind group meetings between agents with similar businesses to discuss best practices, challenges in the market and what is working.



ERA American agents and support team come together for fellowship and fun several times a year during off site events. From our yearly annual awards gala at the Henderson Inn to the spring Giving Games, annual Holiday gatherings, and our Halloween costume parties expect plenty of opportunity to get to know your ERA American family.

RECOGNITION:  Advancement


Together we celebrate personal milestones and support each other during tough times. Because ERA American cares, we share your news with the company when you need celebration or uplifting.

Business Planning and Accountability

Meet on your timeline with the VP of Brokerage for personalized business planning.

linde and roman

Whether you are an experienced agent or just starting out your career, ERA American Real Estate is dedicated to helping agents grow their businesses. Meet with Linde Bowman, VP of Brokerage to develop your business plan and then assess the successes, challenges and adapt throughout the year to ensure you are achieving your goals.

What You Can Expect

Goal Evaluation

No two real estate business plans are the same. Your personal goals will dictate your individual action plan.

Detailed Plan & Strategy

Based on your income or transactions goals, we will help you with a detailed plan and strategies to get you there. We will help you determine what you need to do each day, week or month to achieve it.

Accountability Check-ins

Need an accountability partner? Schedule check-ins to keep yourself accountable for what you have set in motion.

Plan Updates

Things change. As your personal life or the market shifts, we will evaluate your business plan and make modifications where necessary. 

Yearly Review

Come December evaluate your successes, challenges and plan for the following year.


Visibility. Identity. Branding. Engagement.

vibe tribe

ERA® Franchise Systems 2023 National Award Winners for marketing excellence.

Helping Agents

Develop and maintain their real estate V.I.B.E.

Social Media

Monthly content calendars, social media management programs and training on ERA Real Estate Corporate resources are just a part of our social media support.

Exposure for Agents' Community Outreach

Initiatives through our partnerships with Emerald Coast Magazine and Get the Coast.

Direct Mail Programs

Designed for listing agents, buyer agents and traditional monthly farming.

Graphic Design

Services available for all marketing collateral and web presence development.

Yearly Marketing Action Plan

Implementing the ERA American Real Estate yearly marketing action plan. A multi-faceted campaign consisting of all forms of media- an investment in ERA American Real Estate and our agents.

Training beyond your 63-hour real estate licensing course.

12-week contract-to-close sales and marketing coaching!


Open to all, ERA American Flight Academy offers an in-depth training on everything you need to know to launch your real estate career. Get hands on, in-person training on contract writing, presenting offers, lead generation and everything you need to know that you didn't learn in Real Estate School. At ERA American you will have ample opportunity to learn from our Leadership Team, your peers and industry partners in a dedicated space.

Key Takeaways:

Lead Generation

Where to find customers and how to talk to them - your sphere of influence, open houses, door knocking, online or at the ballfield. Develop the skills to be able to talk to anyone anywhere about real estate. 

Real Estate Contracts

Learn the Florida Real Estate Contract backwards and forwards so you can confidently explain offer terms and timelines to your customers.

How to Price a House

Learn how to price a home from veteran ERA American agents and industry partners by using FLEXMLS and typical CMA adjustments  so you can provide fair market value to sellers who want to be competitive and buyers who are considering offers.

Using ERA Real Estate Resources

Learn all about ERA Realty tools and resources you receive as part of your affiliation- from the CRM to your agent website and social media tools that will allow you to easily implement a plan to stay top of mind with your followers. Choose the tools that work for you!

Dedicated Referral & Lead Sourcing Department

ERA American Real Estate employs a full time Referral and Lead Sourcing Team dedicated to placing referrals, assessing and evaluating lead sources, and distributing company business to agents from multiple sources.

Investing in quality lead sources for our agents.

Anywhere Leads Network

Due to ERA American Real Estate's market share and continued high level of performance within the brand, we are a part of Anywhere Leads Network. Our relationship with the Anywhere Leads Network allows us to offer an advantage to our local military home sellers and buyers.

Internal Property Management Department

ERA American Real Estate manages a portfolio of over 1,200 long term rental properties along the Emerald Coast. Place your customers with trust and confidence in the hands of our capable rental department, earning a referral for the placement and ensuring a return to you when the landlord decides it's time to sell.

Years of Property Managment
Total Number
Properties Managed
Buyer & Seller Leads
Provided to Agents in 2022

Welcome to ERA American Real Estate

Expect an exceptional and complete onboarding package when you join the ERA American Family

When you sign with ERA American Real Estate you will receive an all inclusive onboarding package complete with personalized marketing collateral, access to ERA Real Estate tools and resources including a CRM, website, social media automation tools and so much more.

why era

Each Agent Will Receive:

Professional Headshots

Make an appointment with one of our professional photographers for headshots to ensure a polished look on your marketing collateral.

V.I.B.E. Check

Meet with one of our V.I.B.E. team members to determine your real estate vibe! Make your design selections, activate or update your existing online profiles and implement some immediate marketing initiatives.


As an ERA American agent, you will receive personalized collateral including a website, business cards, car magnets, name badges, open house signs, sign riders for your listings, social media templates to promote yourself and your listings.

Business Tools & Resources

As an ERA affiliate, you will receive access to everything you need to run your real estate business from day one including the MoxiWorks product suite, one of the most powerful agent tools in the industry. 

Leadership Team with 120 Years of Real Estate Experience

On-site, available, and commited to building real estate agents' businesses and careers!

  • Creator of Opportunities

    A leadership style is centered on the principle of collaboration

Tony Lombardo


  • The Founder

    Has led our company to excel through challenging real estate cycles since its start in 1981.

Gloria Frazier

Designated Broker & Founder

  • Deal Doctor

    Fairness and ability to see a healthy, win-win solution for all sides is what has earned her reputation as "Deal Doctor".

Linde Bowman

V.P., Head of Brokerage

  • The Property Sensei

    A comprehensive, integrated approach to both the rental and commercial real estate markets. 

Keith Wood

V.P., Head of Property Management & Commercial

  • The Coach

    Invests more time in developing our talent than anyone in the company and focusing on providing effective training.

Zee White

Director of Talent Development

Affiliation with ERA® Real Estate

As a global leader in the residential real estate industry for nearly 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation. The ERA Real Estate network includes more than 39,000 affiliated brokers and independent sales associates and approximately 2,350 offices throughout the United States and 33 other countries and territories.

Operating in 35 countries and 44 countries with over 36,000 brokers and agents worldwide, you will have immediate access to collaborate with a powerful network of like-minded entrepreneurs.

Game-changing technology, products and powerful lead generation tools.

FUEL your business at the yearly awards and educational conference hosted by ERA Real Estate each march. A time for fun, celebration and networking with your ERA American family and the best in the industry from across the globe.